Although Dunlop minimized artist testimonials in our print advertising in order to make product the star, it was still key to keep our userbase aware of which artists use our products- but we figured there had to be more to say than "my name is X, I use X product, and you should too." We decided to take an approach which would help our everyday guitar players find famous musicians' experiences familiar, relatable, maybe even touching. We focussed on personal anecdotes, stories, the idea of what motivates each guitarist. The result is a more unique and intimate portrait of the artist, minus the hardsell.