Legendary illustrator John Van Hamersveld (on the shortlist of artists to design album covers for both the Stones [Exile on Main Street] and the Beatles [Magical Mystery Tour]) lent his iconic Hendrix portrait to this line of products celebrating what would have been the guitarist's 70th birthday. Bright, vibrating colors, pop art repetition and bold typography evoke Hendrix's groundbreaking psychedelic sound.

Recipient of How Magazine's 2014 In-House Design Award.